Made in JAPAN
45g
Whitening Cream
*Due to the change in product name and packaging, the product name will be changed from "ELIXIR WHITE ENRICHED CLEAR CREAM TB" to "ELIXIR BRIGHTENING ENRICHED CREAM".
Achieve a new level of brightness with firmness. Rich whitening cream.
Firm skin eliminates dullness and darkness, even brightening the overall appearance of your face.
Elixir's whitening and anti-aging care focuses on this fact.
Achieve a new level of brightness with firmness and moisture.
*Whitening cosmetics suppress melanin production and prevent age spots and freckles.
*Anti-aging care refers to moisturizing care tailored to your age.
[Quasi-drugs]
Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.