Made in JAPAN
200g
For bright, firm skin full of vitality.
Whitening and firming foundation* emulsion.
*Provides whitening and firming at the start of your skincare routine.
This wrinkle-improving and whitening emulsion contains active ingredients that suppress melanin production, prevent blemishes and freckles, and lead to bright, plump, firm skin.
The rich base spreads smoothly and softens the skin.
*Active ingredient: Niacinamide
*Whitening means suppressing melanin production to prevent blemishes and freckles caused by sun exposure.
How to use
After washing your face, take about three pumps onto a cotton pad, place it on five points of your face (forehead, both cheeks, nose, chin), and then spread it thoroughly over your entire face.
It can also be used after cleansing and massage.
[Quasi-drugs]
Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.