Made in JAPAN
20g
Ranked #1 in sales for 13 consecutive years (women's) and 9 consecutive years (men's).
The active ingredient "baked alum"—effective even against underarm odor—prevents odor at the source and suppresses sweat.
Formulated with the bactericidal active ingredient isopropyl methylphenol to inhibit the growth of odor-causing bacteria.
Finely milled "baked alum" adheres closely to the skin.
Contains an anti-stickiness ingredient*2 for a smooth, comfortable feel.
[Quasi-drugs]
Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.