Made in JAPAN
50g
Released on September 4, 2026
Redefining the future.
Introducing est GENOLUXE CREAM.
It all began with Kao’s cutting-edge sebum RNA research.
A world-first*1: We adopted a film-forming approach utilizing a combination of four key ingredients, including disintegrating microfibers*2.
Simply by applying it, a skin-like film*3 forms while richly replenishing the skin with the beauty ingredient "Genoluxe*4."
Feel the moisture after just one night. Skin that is plump, deeply hydrated, firm, and smooth.
Now, beauty comes alive. Experience beauty that transcends destiny.
*1 A film-forming approach that adheres uniformly to the skin using a composition containing four essential ingredients: specific fine fibers, non-volatile oil, polyol, and volatile components (based on a prior art search via search reports (July 2020) and a third-party prior art investigation (August 2026)).
*2 Film-forming agent: Rayon.
*3 A film formed on the skin that maintains an optimal level of moisture retention.
*4 Moisturizing ingredients: Eucalyptus leaf extract, *Thujopsis dolabrata* branch extract, *Alpinia zerumbet* leaf extract, royal jelly extract, ginger root extract, and BG (butylene glycol).
"est" (essence of SOFINA technology) is a brand of "KAO".