Made in JAPAN
Released on August 1, 2026
Refill + Case
SPF 25
PA++
This daytime B.A Cream acts as a moisturizing cream, makeup base, and foundation, instantly eliminating shadows caused by sagging and hollows.
It eliminates "adult shadows"*1 and provides a firm, lifted finish*2.
"Adult shadows": Refers to shadows caused by sagging and hollows.
"Firm, lifted finish": Due to the makeup effect.
Shadows shared with B.A Cream*1.
Aims for firmness across the entire face*2, through both makeup and skincare.
Long-lasting firmness thanks to the emulsification technology of B.A Cream*1.
This is the first B.A makeup formula to incorporate two types of emulsions with different functions—"moisturizing" and "retaining moisture"—by applying the emulsification technology of B.A Cream*1.
Like a protective lid, it penetrates*3 moisture and locks it in, providing a firming sensation from the moment of application, and the moisturizing feeling lasts until evening.
Instantly eliminates sagging and shadows caused by hollows, resulting in a firm, lifted finish*4.
Inspired by B.A Cream*1, the light-diffusing properties of the veil have been enhanced, increasing coverage by approximately 123%*5.
While reducing powder content by approximately 23%*6, it diffuses light to cover not only uneven skin tone and dullness, but also shadows caused by sagging and hollows, aiming for a firm, lifted finish*4.
Designed to resist dullness and creasing until evening. Utilizing the self-regenerating veil*7 technology of B.A Cream*1.
Applying the self-regenerating veil*7 technology of B.A Cream*1, even if it breaks down due to sebum, sweat, or facial movements, the veil self-regenerates*8, maintaining a firm finish*4.
Furthermore, by reducing powder content by 23%*6, it resists dullness even in the evening, and foundation is less likely to accumulate in pores and other uneven areas.
Even when touching up over makeup, it provides a firm finish*4
Touch up with B.A Day Plump Foundation (Shade No.: P2)
*1 POLA B.A Cream 7
*2 Entire application area
*3 Up to the stratum corneum
*4 Due to makeup effect
*5 Compared to our previous product at shade No. N3
*6 Compared to our previous product at shade No. N3
*7 Refers to the shape-restoring veil properties
*8 Refers to the shape-restoring veil properties
Texture
A texture that gives a plump, firm feeling as soon as it's applied.
The rich, elastic texture spreads smoothly and adheres well.
Fragrance
Based on sensory science.
A pure and calming fragrance that highlights the refreshing transparency of green citrus, based on the B.A common "Floral Woody Code".