Made in JAPAN
Releasing on September 4, 2026
Case (BL) + Refill
Awaken a vivid identity with a single stroke.
A "lumi-matte" lip color that lets you style your lips freely.
Lips that exude confidence, enhancing your natural complexion and gaze.
Wear your favorite colors freely and authentically, achieving a beautiful finish in just one stroke. This lumi-matte lip color defies conventions, trends, and the expectations of others.
A carefully calculated touch of radiance makes the matte finish incredibly wearable. The lightweight, smooth, thin film envelops your lips in softness, reminiscent of baby cashmere. Because being just like everyone else is boring—bring a new kind of matte to your lips and boldly define your style.
POINT 1: A "lumi-matte" texture that combines a matte finish with a soft, hidden glow for plump, colorful lips.
Designed as an everyday matte lipstick that makes lips look plump. We carefully selected a single type of "Smooth Matte Powder" to create the matte finish. This achieves a matte look with a subtle sheen from specular reflection, resulting in a lightweight finish that doesn't feel heavy or thick. It boasts a supple, snag-free feel—like baby cashmere—gliding on smoothly to color your lips.
POINT 2: A thin film that fits perfectly, delivering true-to-color, even pigmentation.
It feels incredibly light—almost as if you aren't wearing anything—yet delivers vivid color, thanks to the exquisite balance between the matte-finish powder and the pigments. By limiting the matte powder to just the "Smooth Matte Powder," we successfully minimized any powdery feel. This allowed us to incorporate a higher concentration of pigment, ensuring excellent color payoff with just one stroke. The color adheres perfectly to your lips in a uniform, thin layer.
POINT 3: Challenging matte lipstick conventions with a moisturizing feel that keeps lips hydrated.
For those who find matte lipsticks drying, this formula includes the moisturizing complex LML (moisturizing ingredient)* to protect lips from dryness. A comfortable feel that envelops the lips in moisture.
*Sodium hyaluronate, jojoba oil, plant-derived squalane
Even high-saturation shades blend seamlessly with the skin, creating a modern, sophisticated look. Thanks to the "lumi-matte" texture, each color—distinct and full of character—delivers an effortlessly stylish finish.
"01 Peach Fog" is a nude beige where peach undertones create a soft, deep nuance. Inheriting the popularity of a classic matte lip favorite, it naturally enhances the skin's beauty and adds dimension.
"02 Cinnamon Haze" is a soft brown with a hint of yellow, exuding a delicate warmth. This healthy, skin-flattering nude shade adds a comfortable, relaxed vibe and an effortless sense of style to your look.
"03 Chestnut Pink" is a "fluffy pink" that offers both glamour and cuteness. Infused with milky and muted tones, it avoids being overly sweet, melting into the lips to brighten the complexion.
"04 Fig Fresh" is a fig-inspired pink, capturing the cool undertones and brightness of a ripe fig. Balancing fresh, dewy vitality with a calm mood, it enhances the skin's clarity and translucency.
"05 Dahlia Heart" is a bright pink that blooms boldly, much like a dahlia flower. Designed to give high-saturation, clear color a modern edge, it brings a sense of excitement and uplift to your expression.
"06 Mahogany Taupe" is a taupe shade where red undertones and depth harmonize, creating a cool, crisp nuance. It exudes a poised, dignified air perfect for the clear air of autumn and winter, lending a sharp, sophisticated look with just one stroke.
"07 Marrakech Orange" is a modern take on orange, achieved by perfecting the balance between muted tones and high saturation. Its blend of red and yellow undertones softens against the skin, freshly awakening the wearer's unique personality.
"08 Contemporary Red" is an authentic brick red that embodies refined beauty. While it makes a bold statement, its "lumi-matte" finish ensures it blends harmoniously with the skin rather than standing apart, instantly awakening a new kind of allure with just a single stroke.
RMK is the same e'quipe group as "SUQQU".