Made in JAPAN
30ml
Makeup base, Serum
SPF50 / PA++++
Maintains a fresh, translucent, and radiant complexion*¹ without creasing.
The ultimate*² UV-cut primer that protects skin from UV rays.
*¹ Makeup effect *² Our company's highest domestic standard UV protection index (SPF50+ PA++++)
・This UV-cut primer, which thoroughly protects skin from UV rays, has been renewed with an even greater focus on resistance to creasing.
・Newly formulated with moisturizing ingredients such as phospholipid polymer*¹ and niacinamide. The base, containing approximately 90% serum*³ with increased moisturizing ingredients*² compared to the previous product, prevents makeup from creasing due to dryness, providing a moisturizing feeling like skincare.
・Newly formulated with sebum-absorbing ingredients. Absorbs excess sebum and prevents shine.
・The thin, smooth makeup film, which feels almost powdery, adheres comfortably to the skin, making you forget you're wearing it, and creates a more integrated finish. Furthermore, the lasting film protects the entire makeup film, ensuring a beautiful finish even with a thin film.
* By encapsulating UV absorbers, weight and stickiness are reduced, and the Transparent UV Powder*⁴ is encapsulated in oil droplets for a smooth feel. Furthermore, the inclusion of a lightweight yet lustrous Skin Fit Oil*⁵ ensures a fresh, easily spreadable texture.
* By incorporating translucent Transparent UV Powder, a transparent finish is achieved without whiteness or opacity, even with a high SPF value.
In addition to Paul & Joe's signature Secret d'Or*⁶ and covering powders, a new plate-shaped powder has been added. It covers dullness, uneven skin tone, and skin texture, creating a smooth, even complexion with a translucent, radiant glow.
*¹ Polyquaternium-51 (moisturizing ingredient) *² Compared to the same product before the renewal. Number of ingredients *³ Emulsion excluding powder *⁴ Titanium dioxide *⁵ Isotridecyl isononanoate *⁶ Mica, Titanium dioxide
[Three shades to choose from based on your desired skin impression]
〈00〉Gives a soft, healthy glow and brightens the skin tone. A light pink that eliminates dullness.
〈01〉Naturally brightens the skin tone. A pink tone that blends seamlessly with the skin while providing transparency.
〈02〉Naturally corrects the skin tone. An orange tone that enhances freshness.
" PAUL & JOE BEAUTE" is the Albion group, a subsidiary of KOSE.