Made in JAPAN
40g
SPF 30 / PA+++
Renewed on September 5, 2025
For all maturing skin in harsh environments, the daytime photoaging care*1 cream
formulated with TAISHI™ Complex*2 protects the skin from daytime damage
and nurtures plump, radiant skin.
*1 Protecting skin against sun damage.
*2 A complex comprising C10-40 Isoalkyl Acid Cholesterol Esters, Phytosteryl Macadamiate, and Ceramide NG.
Carefully selected ingredients that enhance the skin’s daytime beauty
Taishi（胎脂）is the Japanese word for vernix caseosa, the naturally disappearing substance that protects the underdeveloped stratum corneum of a baby from environmental changes and dryness.
TAISHI™ Complex was developed with ingredients that mimic those of vernix. It is composed of lipids with water retention properties to protect the skin from dryness, while blending in seamlessly.
Vernix is the creamy, oily substance that covers the skin of a baby in the womb. It prevents the skin from over-softening in the amniotic fluid of the womb, and protects against dryness in the air after birth. It is a protective coating we’re all born with that shields a baby’s immature skin from sudden environmental changes.
Newborns’ immature skin has a weaker barrier
function compared to that of adults.
Niacinamide, Licorice Derivative
Address healthy smoothness without roughness or redness.
Charge-In DAY
The compound containing
Seaweed Extract
Vitamin E
Althaea Root Extract
and other ingredients.
“All-Day Shield” proprietary technology creates a resilient, flexible veil.
It defends the skin all day long with long-lasting hydration, while ensuring beautiful, long-lasting makeup.
Secret of the veil “All-Day Shield”
Creates a resilient, flexible veil that resists smudging. The carefully balanced formulation of aqueous and oil components allows for smoothly spreadable, non-sticky application, maintaining comfort and protection through the evening.
The cream and foundation blend to form a veil.
The foundation adheres closely to the skin, improving makeup finish and increasing longevity with sustained hydration.
Can be used as a makeup base
SPF30 and PA+++ UV protection
Morning skincare that effectively protects the skin from both UV-A and UV-B rays.
UV filters are evenly dispersed within the thick shielding film, ensuring even adherence to the skin and delivering effective UV protection.
Effective as a makeup base for a long-lasting beautiful finish
The highly-stretchy, even film helps foundation adhere closely to the skin, creating a smooth, radiant, beautiful finish.
With red, blue, and green pearl pigments, it controls light to deliver brightness and a naturally glowing look.
Its flexible veil offers high resistance to makeup smudging and helps maintain adherence and control shine, keeping the skin beautifully radiant through the evening.
Finish 8 hours after application
Prevents makeup smudging during the day,
maintaining a flawlessly beautiful foundation finish
Impression evaluation AI shows that makeup appears less smudged when CREAM IN DAY II is applied.
*
AI analyzed before-and-after face images to evaluate the makeup conditions 8 hours after application
Fragrance
A refreshing scent to start your day
A fresh floral fragrance that evokes the lush greens and blossoms of morning,
accented with the “Teatopia” tea flower.
Some of the fragrance ingredients are derived from upcycled materials, which are byproducts effectively reused from the production processes of other raw materials.
Order of use
In the morning, after prepping your skin with essence, lotion, or emulsion, take one mini spatula-full (about 0.5 g, roughly 1 cm in diameter) into your hand and gently apply it over your entire face.
*
In case of contact with clothing, wash it immediately with detergent. Avoid using chlorine bleach, as it may cause the stained area to turn pink or other colors.
With our proprietary TAISHI™ Complex, it helps achieve soft, supple, and elastic skin. Plus, the niacinamide works to improve wrinkles while approaching the prevention of dark spots.
The “All-Day Shield,” designed to flex with your many facial movements throughout the day, maintains hydration for 12 hours while preventing dryness and makeup smudging. It also protects the skin from UV damage.
The non-sticky, comfortable texture blends in smoothly for a bright, non-dull finish. At the end of the day, your skin will feel hydrated, soft, and free of roughness.
[Quasi-drugs]
Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.