Made in JAPAN
The vivacious rouge.
“Throbbing red” and “Dewy gloss” imbue your facial expression with vitality from the moment of application.
A long-lasting lipstick that makes lips look alive with an enduring vibrancy.
Vibrancy Lasting Technology
This technology wraps the throbbing, vibrant red color in a thick, glossy veil. It creates a springy sensation of the lips bouncing back the moment they rub together. The vibrant redness, gloss, and moisture continue to last over time.
Throbbing red
A vivid red, like the color of blood flowing in the arteries, imparts a breathtaking vibrancy to the lips.
5R Vibrant Base
The 5R Color Base contains Vivid Red Pearl, which delivers a bright red color. It blends seamlessly into the skin and infuses it with fresh vibrancy.
Dewy gloss
Inspired by the concept of Life Intelligence, a smooth, moisturizing gloss creates a sense of transparency and accentuates the natural shape of the lips for a fuller look.
Dewy Gloss Fix Gel
Intelligent Moist Compound
The oil base, in affinity with the lips, acts as a moisturizing veil, wrapping the lips in color and moisture.
Utilizes Vibrancy Lasting Technology.
Provides a lush gloss and vivid redness that seems to come from within, for a lasting finish throbbing with vibrancy.
Formulated with 5R Vibrant Base, a vivid red color that infuses the lips with vibrancy, and Color Lasting Pigment, which keeps the color bright. Blends with and enhances the beauty of any skin tone.
Forms a thick veil that makes lips feel plump and springy with every movement, for a long-lasting supple finish that resists creasing and smearing and hides wrinkles.
A comforting, smooth texture that conforms to the lips evenly and adheres tightly.
Envelops the lips to lock in moisture, protecting them from dryness and roughness. Leaves bare lips looking beautiful even after the lipstick is removed.