SHISEIDO ELIXIR WHITE ENRICHED WRINKLE CREAM
SHISEIDO ELIXIR WHITE ENRICHED WRINKLE CREAM
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SHISEIDO ELIXIR WHITE ENRICHED WRINKLE CREAM

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¥7,539
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¥7,539
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Made in JAPAN

15g or 22g

Improves wrinkles and whitening effect.
Contains pure retinol and m-tranexamic acid.

[Quasi-drugs]

Minimizes lines around the eyes and mouth. A concentrated, quasi-pharmaceutical beauty cream certified for its new "wrinkle-improving" effects. Contains pure retinol, an active pharmaceutical ingredient recognized for the first time for its wrinkle-improving effects achieved by promoting the production of hyaluronic acid and increasing moisture in skin to make it more flexible. Also formulated with collagen GL (water-soluble collagen and glycerin (moisturizer)) to produce and retain a firm skin tone.

Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.