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Made in JAPAN


Renewed on June 1, 2021

Perceives problems such as dryness and roughness with the blissful texture.
The high-functioning cream (derived from the eye cream) soothes and revitalizes damaged skin, restores its firmness and elasticity.
〇 Skin safeguards human being from external threats as the outermost material layer. In light of this fundamental physiological purpose, it is critical to keep skin well-conditioned and healthy-looking, by protecting skin from environmental adversarial factors like dryness and busy modern lifestyle.
-The Ginza's original ingredient Perceptive Complex EX™ has moisturizing and skin-conditioning properties. It includes Rosa Roxyburghii fruit extract, sodium carboxymethyl beta-glucan, polyquaternium-51, Ginkgo Biloba leaf extract (with anti-oxidant property), and dipropylene glycol.

○ Visibly reduces fine lines, dullness and wrinkles. Softens the apparences of wrinkles and discoloration around the eye. Diminishes undereye dark circle. Improves the firmness and delivers an even-toned, radiant complexion.*
*The efficacy evaluation test performed.
○ It feels like moisture level is adapted, skin's condition is kept in good condition. Skin appears glowy and healthy-looking.
- Formulated with effective retinol derivative.
〇 Works on skin that is prone to damage caused by external environmental factors, such as dryness.
〇 Skin looks retexturized. Roughness feels effectively reduced; skin feels smoother.
〇 Skin feels brighter and more translucent.
- Contains the brightening ingredient m-tranexamic acid.
〇 Formulated with Centaurea Cyanus flower extract, Uncaria Gambir extract and Bupleurum Falcatum root extract, boosts elasticity and firmness.
○ The lightweight yet luxurious texture spreads and fixes on the skin well without causing stickiness or a heavy finish even after layered-usage.
○ The fresh and calming Linden Aroma transforms everyday skincare into blissful, relaxing ritual.


"THE GINZA" is the most luxurious and premium skin care line by SHISEIDO.

Cosmetics and quasi-drugs categories
In Japan, the Japanese Ministry of Health, Labour & Welfare classifies the beauty products under 2 categories: cosmetics and quasi-drugs. Quasi-drugs, in opposite to cosmetics, are medicated, have a mild pharmacologic effect and include active ingredients. If the product is approved as a quasi-drug by the ministry, the manufacturer is allowed to actually claim the effectiveness of the product.