Made in JAPAN
The dusky beauty of dewy ‘urumi’ - hazy colors, beautiful and languorous.
Urushi is a Japanese version of an ancient type of lacquerware from the Far East that made its way to the West, and is now appreciated worldwide.
From the varied colors distinctive of urushi, SUQQU has selected this autumn to feature urumi, a shade which lies somewhere between red and black.
The name of the shade is thought to derive from ’urumi’, Japanese for ‘moisture’.
Here at SUQQU, we have adapted urumi into a dusky-toned color, with a fresh, moisture-rich look and feel — the kind of color that brings out the taste and refinement of the mature woman.
Our collection of urumi makeup, refined and full of character, is designed to give your expression just a touch more lustre, and a vitality that’s elegant and languorous.
Urumi as adapted by SUQQU has distinctive allure - a smooth, sophisticated lustre imbued with the nostalgia and warmth of soil and sand, all aglow with moisture. A color truly befitting the Japanese autumn and winter.
Its subtle yet eye-catching lustre sparkles over color that’s muted and hazy, like frost on autumn grass and flowers, like winter sunlight through a windowpane.
A new type of color, rich in moisture and beautifully languorous, to add allure this autumn season to the life of the mature woman.
The dusky beauty of dewy ‘urumi’ - hazy colors, beautiful and languorous.
Urushi is a Japanese version of an ancient type of lacquerware from the Far East that made its way to the West, and is now appreciated worldwide.
From the varied colors distinctive of urushi, SUQQU has selected this autumn to feature urumi, a shade which lies somewhere between red and black.
The name of the shade is thought to derive from ’urumi’, Japanese for ‘moisture’.
Here at SUQQU, we have adapted urumi into a dusky-toned color, with a fresh, moisture-rich look and feel — the kind of color that brings out the taste and refinement of the mature woman.
Our collection of urumi makeup, refined and full of character, is designed to give your expression just a touch more lustre, and a vitality that’s elegant and languorous.
Urumi as adapted by SUQQU has distinctive allure - a smooth, sophisticated lustre imbued with the nostalgia and warmth of soil and sand, all aglow with moisture. A color truly befitting the Japanese autumn and winter.
Its subtle yet eye-catching lustre sparkles over color that’s muted and hazy, like frost on autumn grass and flowers, like winter sunlight through a windowpane.
A new type of color, rich in moisture and beautifully languorous, to add allure this autumn season to the life of the mature woman.